$10M+ REVENUE GENERATED. 7 COMPANIES CO-FOUNDED. 10+ INDUSTRIES.

We turn ideas into products that make money.

Product strategy, AI-powered builds, and full execution — from idea to production.

No agencies. No fluff. Just results.

See Our Work

The numbers speak.

$0M+

Revenue generated

Years of experience

Companies co-founded

Developers on call

Industries

Continents

Companies We’ve Built With

Who's behind this

Guillermo Puttzis

Product builders. 9+ years shipping platforms across marketplaces, logistics, SaaS, and e-commerce in the US and Latin America.

We’ve co-founded 3 companies, shipped 7 products, and led teams of up to 17 people. We’ve been building and managing technical teams since our first startup — working side by side with engineers, designers, and operators.

When a project needs more firepower, we bring in world-class talent we’ve worked with for years. We build with AI daily — not as a buzzword, but as a tool to move faster.

Misfit & Co is a product execution studio for founders and teams who need to move fast.

If you want strategy, there are plenty of consultants. If you want execution, let’s talk.

LinkedIn ↗GitHub ↗Book a Call →

How we work.

Pick your path. Same results either way.

Option 1

We join your team.

Senior product leadership embedded in your company. We bring clarity, speed, and execution — without the full-time hire.

✓Product strategy & roadmapping
✓Sprint planning & team alignment
✓Stakeholder management & prioritization
✓Ship 2-3x faster with focus

Let’s talk about your project →

Option 2

We build it for you.

We bring a full team — product, design, engineering — and ship your product end-to-end. You focus on the business.

✓Full product + engineering squad
✓From idea to production in weeks
✓Design, build, test, and deploy
✓AI-powered for speed

Let’s talk about your project →

Case Studies

Real projects. Real results. See what we’ve built.

JABA AI

Technical Product Lead (Founding Team)

Built an NCAA/NIL platform from zero to 10 institutions

Read Case Study →

Minted

Product Manager, Ordering Services

Generated $300K in 90 days through Apple Pay launch

Read Case Study →

99minutos

Senior Product Manager

Built Fulfill99 — 15,000 shipments/day across 60 clients

Read Case Study →

Eiya

Head of Product Operations

Scaled operations from 100 to 5,000 shipments/day

Read Case Study →

Funnel Empire

Senior Product Operations Manager

Scaled SaaS platform from $50K to $100K MRR

Read Case Study →

Grido

Founding Team, Product & Operations

1,000+ EV charging devices deployed with Uber, Lime, Bird

Read Case Study →

Mi!

Co-Founder & Product Manager

Scaled marketplace to 10,000+ listings and 250K users

Read Case Study →

Expertise

9+ years across marketplace, logistics, SaaS, and e-commerce — here's what I bring to your team.

Product Management

Product StrategyProduct RoadmappingProduct DiscoveryUser ResearchA/B Testing & ExperimentationData-Driven PrioritizationPRDs & SpecsOKRs & KPIsGo-to-Market Strategy

Platforms & Domains

Two-Sided MarketplacesLogistics & FulfillmentE-Commerce & CheckoutSaaS ProductsWMS & Routing EnginesPayment IntegrationsEV Charging InfrastructureLast-Mile Delivery

Leadership & Operations

Cross-Functional Team LeadershipTeam Building (up to 17 people)Stakeholder ManagementVendor & Partner ManagementEnterprise Client OnboardingOperational ScalingProcess Design & OptimizationDue Diligence & Acquisition Support

Technical & Design

UX/UI Design (CENTRO certified)Wireframing & PrototypingNo-Code ToolsSQL & AnalyticsAgile / Scrum / KanbanAPI Design & IntegrationsUnit Economics & Financial Modeling

Industries

E-Commerce (US)Logistics (LatAm)MarketplacesSaaS & Marketing TechEV & Micro-MobilitySports Tech (NCAA / NIL)Food & Experiences

Tools & Stack

FigmaJiraNotionAmplitudeHotjarTableauGoogle AnalyticsPostmanVercelBubbleOR-ToolsMiroLinearChatGPTClaudeSierra AIKiro

Let’s build something that actually works.

Best fit for founders and teams ready to move fast and invest $1.5k+.