Funnel Empire ↗
Senior Product Operations Manager
Scaled a SaaS marketing platform from $50K to $100K MRR and supported the successful acquisition of the business.
Context
Funnel Empire is a marketing automation platform for small businesses. The product had early traction but growth had plateaued. The team was shipping features based on customer requests without clear prioritization.
Challenge
Growth was stalling. Internal systems were inefficient, product decisions weren't data-driven, and the team needed operational clarity to support the growth trajectory that would make the business attractive for acquisition.
What we did
Defined and improved internal systems for the SaaS platform
Supported product decisions through data, ops insights, and business priorities
Worked closely with leadership during growth and acquisition period
Built operational processes that scaled with the business
Results
$50K → $100K MRR
Revenue doubled during engagement
Successful acquisition
Business acquired after growth period
2x efficiency
Internal operations streamlined
Takeaways
Operational clarity is what makes SaaS businesses acquirable — not just revenue
Data-driven product decisions compound faster than gut-driven ones
Growth-stage companies need systems, not just features
Want results like these?
Book a free call and let's talk about your product.