Eiya ↗
Head of Product Operations
Led product and operational scaling of a logistics platform — from 100 to 5,000 shipments/day, onboarding 50 enterprise clients in under a year.
Context
Eiya is a logistics and fulfillment platform in Mexico. Operations were growing but the product couldn't keep up — dispatch was manual, routing was inefficient, and operational problems weren't being translated into product improvements.
Challenge
Scaling 50x in daily volume meant the product had to evolve from a tool into a system. Every operational bottleneck needed a product solution, not more people.
What we did
Led product and operational scaling of the logistics platform
Worked closely with engineering on dispatch and routing systems
Translated day-to-day operational problems into product improvements
Built processes that enabled 50 enterprise client onboardings
Results
5,000 shipments/day
Scaled from 100 daily shipments
50 enterprise clients
Onboarded in under a year
50x growth
Operational volume increase
Takeaways
Operations problems are product problems in disguise. Fix the system, not the process
Enterprise onboarding at scale requires productized workflows, not custom implementations
Dispatch and routing are where logistics platforms win or lose
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