Fractional LeadJul 2020 – Mar 2022

Eiya

Head of Product Operations

Led product and operational scaling of a logistics platform — from 100 to 5,000 shipments/day, onboarding 50 enterprise clients in under a year.

Context

Eiya is a logistics and fulfillment platform in Mexico. Operations were growing but the product couldn't keep up — dispatch was manual, routing was inefficient, and operational problems weren't being translated into product improvements.

Challenge

Scaling 50x in daily volume meant the product had to evolve from a tool into a system. Every operational bottleneck needed a product solution, not more people.

What we did

1

Led product and operational scaling of the logistics platform

2

Worked closely with engineering on dispatch and routing systems

3

Translated day-to-day operational problems into product improvements

4

Built processes that enabled 50 enterprise client onboardings

Results

5,000 shipments/day

Scaled from 100 daily shipments

50 enterprise clients

Onboarded in under a year

50x growth

Operational volume increase

Takeaways

Operations problems are product problems in disguise. Fix the system, not the process

Enterprise onboarding at scale requires productized workflows, not custom implementations

Dispatch and routing are where logistics platforms win or lose

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