Fractional LeadJul 2020 – Mar 2022

Eiya ↗

Head of Product Operations

Led product and operational scaling of a logistics platform — from 100 to 5,000 shipments/day, onboarding 50 enterprise clients in under a year.

Context

Eiya is a logistics and fulfillment platform in Mexico. Operations were growing but the product couldn't keep up — dispatch was manual, routing was inefficient, and operational problems weren't being translated into product improvements.

Challenge

Scaling 50x in daily volume meant the product had to evolve from a tool into a system. Every operational bottleneck needed a product solution, not more people.

What we did

1

Led product and operational scaling of the logistics platform

2

Worked closely with engineering on dispatch and routing systems

3

Translated day-to-day operational problems into product improvements

4

Built processes that enabled 50 enterprise client onboardings

Results

5,000 shipments/day

Scaled from 100 daily shipments

50 enterprise clients

Onboarded in under a year

50x growth

Operational volume increase

Takeaways

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Operations problems are product problems in disguise. Fix the system, not the process

→

Enterprise onboarding at scale requires productized workflows, not custom implementations

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Dispatch and routing are where logistics platforms win or lose

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